10 Tips For Web Success

The webmaster's biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website. (1) The internet is a new medium. At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don't have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact. (2) Treat the Customer's Time as Valuable. When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don't overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need. (3) Design the site for customers, not the company. Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer. (4) Involve the Visitor. Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you. (5) Keep it Current. You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques - things which are immediately applicable and solve a problem. (6) Pay Attention to Form/Design. Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don't go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought. (7) Promote. When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it. (8) Don't Operate in a Cocoon. The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like "sales" and "info" is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability. (9) Have a Plan to Attract Repeat Traffic. Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window. (10) Track Your Visitors Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site's owner.

The Best Simple Software For The Busy Webmaster

Here are a few programs I can't do without. They're free, and make being a webmaster much easier. CGI-Telnet http://www.rohitab.com/cgiscripts/cgitelnet.html A cgi script that allows you to run commands on your server, even if your web host won't give you telnet access. Also good for getting at files generated by other scripts that are owned by user 'nobody', instead of your username. Ever tried deleting them? Well, now you can. AXS Visitor Tracking System http://www.xav.com/ A very fine hit counter. Fairly simple to set up, if you use footer files on your site. Gives detailed information. Much better than the stats software that came with your web-hosting account. Swap.pl A Perl text replacer script. Handy if you're not familiar with Unix commands. Make sitewide changes in seconds. The original author's site doesn't list it any more. Can still be found via a search engine (hint, hint). FTP Explorer http://www.ftpx.com The charm of this software is that it looks a lot like the Windows shell, and thus makes FTP'ing a little less intimidating for the novice webmaster. Putty Telnet/SSH Client http://www.chiark.greenend.org.uk/~sgtatham/putty/ A simple-looking, but sophisticated, freeware telnet and SSH client. Can be run from a floppy disk. Useful for the mobile webmaster. Email Remover 2.4 Not currently available from the author's website, but can be found by Googling for a file named 'eremov24.zip'. This is an email account checker. It can be run from a floppy disk and can check multiple email accounts. Allows you to highlight spam and delete it, and download emails if need be. WARNING: It has a bug. Do not change the order of the emails in the software window before deleting; you'll end up deleting the wrong ones. RFTP 32 Version 0.99 Again, not currently available from the author's website. This is a self-contained FTP client that can be, you guessed it, run from a floppy disk. Search around for a file named 'rftp.exe'. If you don't see a pattern emerging, then let me elucidate: the last three programs can all be run from the same floppy disk. You can leave your laptop at home, and work on your your site from internet cafes. The only thing left would be a WYSIWYG HTML editor that you can run from a floppy disk; that would be asking for a lot. However, the Mambo content management system http://www.mambo.com comes with one pre-installed. There's also a WYSIWYG plugin for the blog software WordPress http://wordpress.org/. Either is a useful addition to any website. You can keep it updated while on the road.

Tips For Safer Computing Online

by BB Lee (C)2004 New computer viruses threaten the unwary user everyday. Hackers jeopardize your online security with invasive computer techniques to steal your passwords, personal information, even identity. Unscrupulous marketers bait you with free software that unleashes spyware, trojans, or worms, on your system. While other marketers bombard you with popups at every turn. And others send unsolicited spy emails asking you to click links to unsafe websites that install threating software on your computer, or try to download your private information. These are only a few of the security issues involved while online. Read through the following list to arm your computer and protect yourself against these vicious and often malicious online attacks. 1. Install a good anti-virus software. Here's a good free anti-virus software... Fr** AVG Anti-Virus...... New - AVG Fr** Edition is now available for all single home users worldwide! More detailed information can be found in the AVG Free Edition License Agreement. Click Here To Download: http://www.grisoft.com/us/us_dwnl_free.php 2. Install a personal firewall. This personal firewall is one of the best online.... http://www.zonealarm.com 3. Install a good pop up blocker. Google has a free pop up blocker so does Yahoo. The only drawback is you will have to download and install their toolbar. 4. Know Privacy Policy. Read the websites privacy policy before releasing personal information. Note do they share or sell your information with third parties. If they do you might reconsider releasing your personal information. 5. Passwords. Never use easy to guess passwords like your favorite color, your social security number, your birthdate, words less than six characters. Mix up passwords with combinations of numbers and symbols. 6.Virus Warnings. Don't forward virus warnings you receive in emails. It's not your job to warn others. And you might be circulating a fake warning designed to scare receivers into downloading trojans or removing important files on their computer. 7. Keep It Secret. Don't give your password to anyone. Be wary of emails asking you to give out your personal passwords for accounts online. Or emails asking you to click a link and enter your password on the site. This site might be a fake sent by hackers "phishing" for victims. 8. Primary Email Address. Don't divulge your primary email address on unfamiliar sites. You might be bombarded with unsolicited emails by marketers who sell your address to third parties online. 9. Free Accounts Set up several free email accounts with a psuedo name to handle spam, when you register with unfamiliar sites, or to use on chat and message boards. 10. Chat Line And Message Board Warnings. Don't release personal information on chat lines or message boards. This is one way many identity thefts occur.

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Please consider the following article for publication. My Emails Are Not Being Delivered. Black Lists and White Lists Explained. by Karen Fegarty Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers. One of the main reasons that this is occurring is that your IP or Domain may be Black Listed. All major ISP's and many corporate email systems now check against Black Lists and will refuse to deliver any emails that come from an IP that is Black Listed. But what exactly is a Black List? DNS black lists are lists of domains and IP's that are known to originate Spam. Many anti-spam software programs used by corporations and ISP's use these lists to control Spam by refusing any email that originates from one of these domains or IPs. Unfortunately there are many instances of false positives as there are few checks and often little objectivity when listing a particular IP. In order for a black list to know that a domain is sending Spam, the offence must be reported . It may take only one report via a web form for you to be listed. You may be listed maliciously through one complaint of a client, or that of a competitor. Many Black Lists, as well, will list not only the IP that is suspected as spamming, but will list any IPs in that range of addresses. If someone using the same Internet provider as you is accused of spamming and is placed on a Black List, you may be listed as well. DNS blacklists are usually maintained by anti-spam organizations or by individuals. What are some of the most popular Black Lists that ISPs are using? Some of these include: MAPS - http://www.mail-abuse.com/ Spam Cop - http://www.spamcop.net/ SpamHaus - http://www.spamhaus.org/ SPEWS.org - http://www.spews.org/ ORDB.org - Open Relay Database - http://www.ordb.org/ How do I know if I am on a Black List? Unfortunately, you really can't be 100% sure if you have been black listed. You may be on someone's black list and not even know it. There are, however, ways to check most of the lists. One way is to check your server log when sending your campaigns. You will often see an email bounce notice indicating that the message has bounced because you are on a particular black list. Many of the major black lists also allow you to enter your IP into a form on their site. These checks will tell you whether you appear, or not, on their list. A useful tool, is the Black List Monitor. http://www.blacklistmonitor.com - It automatically checks your IP against most of the major Black Lists and tells you which ones you are listed on. It also gives you help in getting removed. All your IPs are constantly monitored for any changes, listings, or delistings. But what is a White List and how can this help? Many corporations and ISPs will create a white list. This is a list of trusted IP addresses that they feel confident will not send spam to their customers. If your IP is listed on a particular white list then your email messages will be delivered to the destination email address. It is important for reputable marketers to work with the major ISP's such as AOL to ensure that you are on their white list. For most, it can be a lengthy process, but well worth your efforts. Other third-party email certification programs now exist. Bonded sender www.bondedsender.com is one such agency. By joining Bonded Sender, senders improve deliverability rates and differentiate their brand. Senders go through a formal application process, adhere to email standards and post a bond against potential complaints. Major ISPs such as MSN/Hotmail now check against Bond Sender's white list and allow these email to pass. Knowing if you are on a black list, getting removed if you are and getting established on white lists is critical if you are email marketing. The more messages delivered equals more sales!

How Spammers Fool Bayesian Filters - And How to Stop Them

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam. The old ways of blocking the bad guys just don’t work anymore. Examining spam and spam-blocking technology can illuminate how this evolution is taking place and what can be done to combat spam and reclaim e-mail as the efficient, effective communication tool it was intended to be. One method used to combat spam is Bayesian Filtering. Named after Thomas Bayes, an English mathematician, Bayesian Logic is used in decision making and inferential statistics. Bayesian Filers maintain a database of known spam and ham, or legitimate email. Once the database is large enough, the system ranks the words according to the probability they will appear in a spam message. Words more likely to appear in spam are given a high score (between 51 and 100), and words likely to appear in legitimate email are given a low score (between 1 and 50). For example, the words “free” and “sex” generally have values between 95 and 98, whereas the words “emphasis” or “disadvantage” may have a score between 1 and 4. Commonly used words such as “the” and “that”, and words new to the Bayesian filters are given a neutral score between 40 and 50 and would not be used in the system’s algorithm. When the system receives an email, it breaks the message down into tokens, or words with values assigned to them. The system utilizes the tokens with scores on the high and low end of the range and develops a score for the email as a whole. If the email has more spam tokens than ham tokens, the email will have a high spam score. The email administrator determines a threshold score the system uses to allow email to pass through to users. Bayesian filters are effective at filtering spam and minimizing false positives. Because they adapt and learn based on user feedback, Bayesian Filers produce better results as they are used within an organization over time. They are not, however, foolproof. Spammers have learned which words Bayesian Filters consider spammy and have developed ways to insert non-spammy words into emails to lower the message’s overall spam score. By adding in paragraphs of text from novels or news stories, spammers can dilute the effects of high-ranking words. Text insertion has also caused normally legitimate words that are found in novels or news stories to have an inflated spam score. This may potentially render Bayesian filters less effective over time. Another approach spammers use to fool Bayesian filters is to create less spammy emails. For example, a spammer may send an email containing only the phrase, “Here’s the link…”. This approach can neutralize the spam score and entice users to click on a link to a Web site containing the spammer’s message. To block this type of spam, the filter would have to be designed to follow the link and scan the content of the Web site users are asked to visit. This type of filtering is not currently employed by Bayesian filters because it would be prohibitively expensive in terms of server resources and could potentially be used as a method of launching denial of service attacks against commercial servers. As with all single-method spam filtering methodologies, Bayesian filters are effective against certain techniques spammers use to fool spam filters, but are not a magic bullet to solving the spam problem. Bayesian filters are most effective when combined with other methods of spam detection. The Solution When used individually, each anti-spam technique has been systematically overcome by spammers. Grandiose plans to rid the world of spam, such as charging a penny for each e-mail received or forcing servers to solve mathematical problems before delivering e-mail, have been proposed with few results. These schemes are not realistic and would require a large percentage of the population to adopt the same anti-spam method in order to be effective. You can learn more about the fight against spam by visiting our website at www.ciphertrust.com and downloading our whitepapers.

How Spammers Fool Rule-based and Signature-Based Spam Filters

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam. The old ways of blocking the bad guys just don’t work anymore. Examining spam and spam-blocking technology can illuminate how this evolution is taking place and what can be done to combat spam and reclaim e-mail as the efficient, effective communication tool it was intended to be. Heuristics (Rule-based Filtering) One method used to combat spam is Rule-based, or Heuristic Filtering. Rule-based filters scan email content for predetermined words or phrases that may indicate a message is spam. For example, if an email administrator includes the word "sex" on a company’s rule-based list, any email containing this word will be filtered. The major drawback of this approach is the difficulty in identifying keywords that are consistently indicative of spam. While spammers may frequently use the words “sex” and ‘Viagra” in spam emails, these words are also used in legitimate business correspondence, particularly in the healthcare industry. Additionally, spammers have learned to obfuscate suspect words by using spellings such as "S*E*X", or "VI a a GRR A". It is impossible to develop dictionaries that identify every possible misspelling of "spammy" keywords. Additionally, because filtering for certain keywords produces large numbers of false positives, many organizations have found they cannot afford to rely solely on rule-based filters to identify spam. Signature-Based Spam Filters Another method used to combat spam is Signature-based Filtering. Signature-based filters examine the contents of known spam, usually derived from honey pots, or dummy email addresses set up specifically to collect spam. Once a honey pot receives a spam message, the content is examined and given a unique identifier. The unique identifier is obtained by assigning a value to each character in the email. Once all characters have been assigned a value, the values are totaled, creating the spam’s signature. The signature is added to a signature database and sent as a regular update to the email service’s subscribers. The signature is compared to every email coming in to the network and all matching messages are discarded as spam. The benefit of signature-based filters is that they rarely produce false-positives, or legitimate email incorrectly identified as spam. The drawback of signature-based filters is that they are very easy to defeat. Because they are backward-looking, they only deal with spam that has already been sent. By the time the honey pot receives a spam message, the system assigns a signature, and the update is sent and installed on the subscribers’ network, the spammer has already sent millions of emails. A slight modification of the email message will render the existing signature useless. Furthermore, spammers can easily evade signature-based filters by using special email software that adds random strings of content to the subject line and body of the email. Because the variable content alters the signature of each email sent by the spammer, signature-based spam filters are unable to match the email to known pieces of spam. Developers of signature-based spam filters have learned to identify the tell-tale signs of automated random character generation. But as is often the case, spammers remain a step ahead and have developed more sophisticated methods for inserting random content. As a result, most spam continues to fool signature-based filters. The Solution When used individually, each anti-spam technique has been systematically overcome by spammers. Grandiose plans to rid the world of spam, such as charging a penny for each e-mail received or forcing servers to solve mathematical problems before delivering e-mail, have been proposed with few results. These schemes are not realistic and would require a large percentage of the population to adopt the same anti-spam method in order to be effective. You can learn more about the fight against spam by visiting our website at www.ciphertrust.com and downloading our whitepapers.

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your website, then you're whatever impression the website creates. But largely, you're anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email. I'm a copywriter, so I'm constantly combing the web for possible clients and cohorts. Recently I've encountered some internet personalities who have left me scratching my head in puzzlement. Might we have had a fruitful business relationship? I'll never know, because within days of crossing paths, they managed to display one of the "Scary Seven" - that is, the seven quickest ways to scare people away by email. Let's review them now. Scare Tactic 1. Send an email from a cryptic address. There's nothing that says 'unprofessional' like an email inquiry from "Binky24" or "Shanaynay_7". Email addresses like this strike me as being one of two things: 1. someone young and foolish, or 2. a spammer. I understand if you don't have a website up and running yet; after all, as a writer, many people contact me to help them get their businesses started. But at the very least, reveal your first and last name. Provide contact information, and a brief background. If no one knows who you are, it's not likely they'll do business with you. Scare Tactic 2. Send an email that contains virtually no information. Yesterday I responded to a post on Craigslist that requested an editor. In my email, I gave my name, contact info, a little background information and directed the potential client to my website. I asked a few questions about their needs. In response, I got one line, and a very uninformative one at that. Do you see why I don't plan to contact this person again? Scare Tactic 3. Send too many emails! Want to make people think you have absolutely zero going on? Then send someone a barrage of email after having just met. I recently got an onslaught of emails from a potential client - NINE in total, over the course of a day. YIKES! This is a busy world. People don't have time to pore through your information. Organize your thoughts, and send in ONE email- maybe two, max. Scare Tactic 4. Send emails of a personal nature. Never, EVER send email jokes or personal anecdotes to someone you plan on doing business with over the internet. I don't care how promising the initial phone conversation was or how "friendly" they seem. This behavior screams unprofessional, and can even be a bit disturbing. Many marketers swap information, and this is fine. But it should be done in moderation. There's a fine line between helpful information exchange and email harassment. Don't cross it. Scare Tactic 5. Send out a group email, and forget to blind copy. I recently signed on to work for a company that contracts out writers. I liked the spirit in which business was being conducted and the site owner's honest approach. But there is such a thing as too much honesty. The first project came through via email - and I could see the name of EVERY writer who was competing with me for work! Not only does this have trouble written all over it, but no one wants their email address shared. A Privacy Policy is the hallmark of a real business. Implement one, and assure people their information is safe with your company. Scare Tactic 6. Send an email that you haven't proofread. We're all in a hurry, it's true. But haste makes waste! If you request information on "barbecue girls," you might just get some unexpected feedback! Double-checking your message can ensure that the recipient can respond properly. Ultimately, you'll get an answer to the question you asked - and not one you didn't. Scare Tactic 7. Send an email that's either too enthusiastic, or too austere. People are people - and I've encountered personalities from both ends of the spectrum. Those who are "SO EXCITED to make your acquaintance that they CAN'T STOP SHOUTING!!!!!!" and those who apparently are so wrapped up in themselves that they can't spare a courteous hello. My advice: take the middle ground. Keep it friendly yet professional, and don't go to extremes in your correspondence. Don't want to frighten people away with your email? Then avoid the "Scary Seven!" Above all, discuss the who, what, when, where, how and why of your message, and be sure to include any information that will help your future colleague get to know you better - a website link, some articles you've written, your resume, etc. Don't be overly pushy on email, and avoid over- or under-communicating. In time, you'll get the feel for the type of emails people respond to. And once that happens, you're on your way to cultivating fruitful internet business relationships!

Email Etiquette – More Than Just Manners

We all understand the importance of good “people skills” when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations where we have some control over the impression we make on others. When it comes to netiquette (Network Etiquette), it’s not as easy to control how others perceive us, and yet it’s even more important. Why? Because what you write and how you use email can affect whether your email gets delivered, read, or responded to – and what that response is! In addition, there are numerous “technology traps” that are easy to fall into. Have you ever seen someone accidentally send an angry or sensitive response to a huge group of people by using the ”Reply All” key? And before you say to yourself "I already know" and stop reading this article, realize that every single one of us could benefit from a few simple reminders on the proper use of email, not just from a personal view but also from a business standpoint. If you're doing business on the internet – and using email to communicate with your customers – then this article is a must read for you! You may already know many of these tips, but even the most experienced user will find a few rules you were not aware of or have fallen into the habit of breaking. Think, write, and think again. Email is a static, one-way channel – unlike live communication, there’s no way to get immediate feedback (from facial expressions or voice responses) to know if we are being effective or even understood. So think twice before hitting the send key. Is there ANY chance that the recipient might misinterpret what you want them to understand? Do your thoughts come across as abrupt or angry? Could this email accidentally affect your reputation? The hastily written word may lack feelings and the true emotion you intended. You might be smiling as you type, but your note could come across as sarcastic or mean-spirited. Remember – there’s a person on the other end, not just a computer. Use a meaningful subject line. This is the first thing your reader will see, so use the space to help them understand the contents of the email even before they open it. Using the same rule from above, type in a subject that relates to the message you're sending, rather than leaving the subject blank. Without a subject line your note will probably be seen as another piece of junk mail – not everyone will recognize who you are just from your email address. Many internet service providers (ISP’s) filter out suspicious looking email, and a blank subject is a big red flag. Also, try to avoid generic words like "Hi" or "Check This Out" to avoid having the recipients spam or virus software delete your message! The beginning, and the end. Always use a salutation, even if it’s short. Start your message with "Hi", or "Hello", or "Dear", whatever works best for the intended recipient, and whatever reflects your personality. Think about this: when you call someone on the telephone, don't you say "Hello" before telling them what you want? Email messages should be no different. At a minimum, address the email to the person. Don't forget the end of your message too! Always sign your messages with your name, and say "Thank You", or "Sincerely", or something else appropriate. You can even setup a signature in your email program that will automatically display your information at the bottom of every email message you send. For directions, use your email programs help file and do a search for signature. Protect your recipient’s identity – use “To:”, “CC:” and “BC:” properly. There are a few simple netiquette rules for using the address fields in email. If your email is being sent to just one person or email address, place it in the "To:" field. This should be the person who is responsible for sending you a reply. When your email is being sent to more than one person and all the recipients truly need to know who else is receiving it, put all the addresses in the “CC:” field. For email sent to multiple recipients who have no real reason to know the names and email addresses of everyone else to whom it is being sent, put all the addresses in the “BCC:” field. (Some email software requires at least one address to be placed in the “To:” field. Put your own email address in the “To:” section if this is required.) By default, not every email program has the BCC field available for viewing. If you cannot see the Bcc field in your program, check your programs help file for directions. Give memory a helping hand. When replying to emails, include a copy of the prior notes you’ve traded with the person on the topic, don't just send a new one. I may receive 50 emails a day that need a reply and it’s not always possible to remember every single 'conversation' with every single person. Please don’t make your reader go looking through their ‘sent items’ folder or email ‘recycle bin’ to refresh their memory! Use the ‘Read Receipt’ sparingly. In some cases, it's crucial for both parties to know that a message was received. However, in normal day-to-day activities you should not request a read receipt for every single message you send. It's annoying to the recipient to have to click that pop up box every time they get your email. And it is an invasion of privacy. Don't forget – just because they have received it doesn't mean they have necessarily read it, so receiving a read receipt doesn't actually prove anything other than that the message was received. And for day to day communications, is that really necessary? URGENT! The boy who cried wolf. Do not send all your messages as URGENT, or HIGH PRIORITY. If your recipients keep receiving messages marked that way, then eventually the red exclamation point loses it's effectiveness – except to reinforce how important YOU think you are. Reserve these messages for those that are of utmost importance! Avoid special formatting. For your day-to-day messages, don't use colored email backgrounds, colored fonts, special fonts, images or other "pretty" type of formatting to your messages. Keep them clean – this makes it easier for the intended recipient to read them and reply. It's best to send messages in plain text to ensure everyone will be able to read them, since not everyone has their email set to receive html emails. You would be amazed at how bad your note may look to someone viewing their email on a handheld device or an older computer. By keeping your emails clean, they will also load much faster for the recipient! Don’t SHOUT! If you type in all capital letters, your reader will see this as yelling, or they will think that you were just too lazy to use proper text formatting. It’s also hard on the eyes – did you know that it takes longer to read something written in all caps than it does to read something that is properly formatted? Proof, spell-check, and use proper formatting. Poor writing skills are a direct reflection on you! And the reader never forgets the person who writes an undecipherable message. Spell checking will prevent most misspelled words, but you should always proof your email in case you've written the incorrect word (that was spelled correctly). For example, month and moth, where and were, all look correct to a spell-check program. Use proper capitalization, punctuation and formatting. Break your paragraphs when the subject changes, or if they become too long. Don't use excessive formatting (too much bold, too many exclamation points and question marks, etc.) Too much of anything will make your message harder to read. You want to make your message easily readable, as well as understandable. Proofread it to ensure it make sense, and never assume the reader knows what you mean, always spell it out for them. The time it takes to proof and spell check is minimal compared to the lasting impression you will make if you don't take the time. Take the time to send a reply. Even when someone emails you something that doesn't need a direct response, follow up with them in a timely manner just to let them know you received their message. It’s amazing how often people will ask for advice, and not even reply with a short “Thank you” when they receive their answer. A simple message telling the sender is sufficient. And this lets them know you did receive it, that it didn't just get stuck in cyberspace somewhere. If they didn't request it, don't send it! No matter what you think may be acceptable, you cannot email someone about your product/service without their permission. Unless they request that you send them an email, or you have previously done business with them, then it is illegal to send them an email, period. Any recipient can easily forward your email to their ISP and report you for sending unsolicited email messages (SPAM). This report would result in the immediate removal of all your websites/email address from most servers. You would then join a list of “prohibited senders” meaning that servers would not allow any messages attached to your domain name to be received by their customers - the people you are sending your messages to. You might be thinking, “but I get emails every day about products/services that I didn't request information about.” Sending unsolicited email messages (SPAM), is kind of like speeding. Lot's of people do it, but it is against the law, and no matter how long you may get away with it, you are bound to get caught! Compress, Compress, Compress! If you are sending an email with several large attachments, it is often better to send them in a few separate emails, so that you don’t send a document that is too large to even open. Or, you can try compressing your messages into a zipped file. It doesn’t reduce the size of images or pictures very much, but it works great for text, spreadsheet and program files. This is very easy to do, and will make your file size much smaller, and make the recipient much happier. Check out www.winzip.com (for those on pc). Hoaxes as helpful hints. If it sounds too good to be true, it probably is. Do not forward everything that gets sent to you. We've all seen them – the chain-letter emails that promise if you forward to x number of people you'll get paid, or you'll win something, or you will be lucky forever. It's all a hoax, a scam, and the only result is huge numbers of email transmissions that slow down servers all across the country. If you receive one of these emails from a friend, reply to them (in a very nice way) and explain to them why this isn't true, or ask them to stop forwarding them to you. Virus, or virus advice? Many viruses are spread by email masquerading as warnings about – a virus! If someone forwards you a virus warning, which usually contains instructions for removing a virus from your computer... check google.com for that virus BEFORE doing anything. Chances are, it's also a hoax, and if you do remove that "bad file" from your computer, you're actually removing a necessary component crucial to your system! Wow, that was a lot of information to take in at one time, but I congratulate you for sticking it out and reading the entire article. Please share it with your family, friends and colleagues.

The Trouble With Spam Is....

Each day we all face the same challenge. Spam. It doesn't matter if you're a home computer user or the head of IT for a multinational limiting or totally preventing the distribution of junk email to your computer(s) is now a daily chore. The sheer frustration that spam causes combined with the number of lost man hours adds up to junk email being a very real problem for all involved. You have to filter through all the junk to find your own personal or work email. This on its own is annoying enough. When you consider the security risks from spyware, trojans, diallers and attempted identity theft spam becomes much more than just an annoyance - it becomes a minefield for any computer user. So what can you do to block spam? The first step each user should take is to simply limit the number of people who know your personal email address. If you have a work email address then just use it for work. For home users only distribute your email address to people you know and trust. This simple move can cut your spam problems by 50%. But what about all those online forms I need to fill in? No problem. Use a free email service like Hotmail or Gmail for this purpose. Treat it as a throwaway account that you can use as a buffer between your true personal email address and the rest of the world. Let it fill up with junk email and then just login once a week and delete everything you see. Your password. It's amazing how many people set the password for their email account to abc123 or something similar. These passwords are incredibly easy for spammers to guess and would give them easy access to your mail account. The password for your email account should follow corporate standards of being 6 - 8 characters long and be alphanumeric (a mixture of numbers and letters). Make it longer if you can. Using a weak password is just asking for trouble. If you're already receiving a ton of spam then you'll need to invest in a spam blocker. There are free spam blockers you can download and also also their paid equivalents. A great spam blocker can cost you as little as $30 and you'll see an immediate reduction in the amount of spam you're receiving. Over and above installing software on your computer (especially for Mac users as your choices are limited) you could sign up for one of the web based challenge response spam blockers like Mailblocks or SpamArrest. Both of these services are ideal for somebody who's on the move a lot. Also because they're web based there's no software to install so they're perfect for Mac or PocketPC/Palm users. Taking a pro-active anti spam stance is the next step. If you get junk email from people then check the mail headers and report any offensive email to the hosting company or ISP involved. Never, ever reply to spam directly. This simply confirms to the spammer that your email address is active. Also never click on any hyperlinks in any junk email - this again confirms your existence and can lead to a virus being downloaded directly onto your PC. Filter the spam, report the abusers, delete the remaining junk email. Spam can be stopped. Not by some corporate giant or genius programmer. It can be stopped by each of you individually. Spammers rely on the widespread availability of email addresses and for people to reply to these emails or click on the links within the emails. The sooner people stop reacting emotionally to spam and simply filter, report and delete the offensive mail itself the sooner the lucrative market of bulk email will dry up for the spammers.

The Hidden Dangers of HTML Email

As a veteran Internet user, I can honestly say I remember a time when HTML email was not possible. Back then RTF wasn't available either and for that matter, email programs did not even wrap lines for you or allow file attachments. Today however, I receive a steady and annoying stream of email in all shapes, colors and sizes. Almost all promotional advertisements and many newsletters come in Html format. Now, Spam is annoying, Spam in droves even more so, but Spam with "twirlygigs" is intolerable -- and dangerous. HTML is for websites. I visit them all the time and enjoy their various amusements. Email however, is a tool. A communications method used for getting work done. I get plenty of regular email, hundreds of pieces a day usually, due to the support, consulting and writing services I provide. If all of those emails are in HTML format then I'm stuck looking at potentially hundreds of web pages and thousands of graphics. HTML email takes extra time to download, and for me it takes extra time to read. You see I don't trust HTML email. I've coded many websites in my day and I know that scripts can be hidden in the pages. Now when you couple that fact with the daily news about viruses and worms being sent, well that's just downright scary, so I do not allow my email program to automatically open HTML formatted email. Now I rarely use Outlook and Express (sorry Microsoft but they feel just a bit too dangerous to me now days) however I'd rather be safe than sorry no matter which email program I use. So, I have my email software configured to show all HTML messages as attachments. Having the email converted to an attachment allows me to immediately see if there are any other files included with the message. And let me tell you, this has saved my butt time after time! I've lost count of how many times I've gotten email with the HTML attached, and malicious code, worms and viruses attached right next to it. If my email program was configured to "conveniently" display HTML as a web page, then a lot of those attached files would have opened on their own and done who knows what to my system. So, if you receive a lot of email yourself, be careful what you allow to come in. If you run a newsletter or Email update service of any kind, please be courteous and at least ASK before sending HTML formatted email. And when you do have permission to send HTML email, don't include heavy graphics, scripts or other file attachments. Text may not be as glamorous, but it's a heck of a lot safer and much easier for your readers to glance through.

Do You Get More Spam Than Real Email?

The unsolicited junk or bulk email that you receive is known as Spam. Spam is a very serious problem the people have to deal with daily. Sometimes the junk emails exceed the regular email messages that we receive in our email account. Spam filter can be a solution for you to get freedom from Spam mails. There are different types of software to keep out the Spam emails from your inbox. Spam filters can monitor the emails that come in your inbox and prevent any Spam mail from entering in to your inbox. The Spam email that you receive is due to the inappropriate usage of mailing list. The mailing list consists of email ids of different people and all of them can be flooded with bulk or junk emails. Many companies send out the Spam email massages to a large number of people who do not ask for such massages. Spamming is considered to be very bad netiquette as it amounts in violating a person’s privacy. Netiquette demand that no email id can be used without the user’s permission. Many Spam filters are designed to help people who are constantly bombarded with junk or bulk mails. Spam filters make use of filtering technology to filter the contents of the incoming emails. Spam filters can effectively help a person by sorting out these types of incoming emails. Different types of Spam filters can be helpful for controlling spam. Content based Spam filter is one type that can be used by you. The filter scans the content of the email, and searches for tell tale signs for Spam in the message. Content based Spam filters have however not been very effective in controlling the bulk or the junk messages. The main reason for this being that the spammers had devised ways and means by which they can communicate their message despite the presence of such filters. Spam filters that are prepared these days are designed to give advanced protection against unsolicited emails and spammers. Bayesian filter technology is another effective way of controlling these mails. Bayesian technology is not like other filtering methods that search for Spam identifying words in the header and the subject line. The Bayesian filter uses the entire perspective of an email when it looks for characters or words for identifying a Spam. Another feature of Bayesian Spam filter is that the more it analyzes the incoming mails, the more it learns to identify Spam mails. Spam mails can sometimes bombard you in such a manner that you may end up receiving more Spam than the regular emails. Most email service providers have Spam filter software enabled in their sites. All you need to do is select the options of setting the Spam filter for your emails according to your liking. You can mark the sites from which you want to receive or not receive mails in your inbox. Setting the options for blocking the bulk or the junk mails is entirely your prerogative.

7 Steps To Effectively Take Control Of Your Inbox And Reduce Spam

Everbody hates spam! I am sure spammers hate getting spam too, but they still continue to dish it out. Why? Because it is still effective. Believe it or not, many of us still click on the links or follow-up with the spam message. As long as we continue to do this, spam will exist. If everybody understood this and paid no attention to spam, the spammers will eventually give up because it costs them realy money to send out emails. It is hard to quantify what the cost of sending out one, two or fifty emails is, but 1 million or 5 million emails certainly has a cost that is not negligible. When the payback starts to get so small that the spammers cannot make a decent living, they will find something else to do. This day will come and I cannot wait for it to arrive. In the meantime, what can we do about it. Well, I am not going to tell you that there is a perfect solution that will stop all spam, but what I will tell you is that there is a way to reduce the problem and manage it effectively using the 7 steps outlined below. Step #1: Get Your Own Domain Name Fighting spam effectively starts with getting your own domain name. For example if your name is Andy Williams, you would purchase a domain name called andywilliams.com, which is of course already owned by the famous singer. This has some unique advantages over using an ISP given domain name or a webmail service such as Hotmail or Gmail. It also has some minor disadvantages. Let's examine these. One major advantage is that you control the entire email address. You could create emails addresses like andy@andywilliams.com, info@andywilliams.com, sales@andywilliams.com and so on. This is in stark contract to an ISP assigned name like andywilliams@comcast.net. If you wanted another one, you'd have to open up another account or pay extra for each additional ISP assigned address. If you ever decided to switch ISP's, you would lose that email address and have to start over using a new one, and inform everyone you communicated with about it - a very messy proposition. Many get around this problem by getting a Hotmail, Yahoo Mail or Gmail account which you can access from anywhere as long as you have internet access. These types of email accounts definitely have a place in your email toolchest, but do not suffice as your primary personal email address. One reason is that you do not have access to your email messages and address books when you are not online, like during a long flight. Anotehr drawback is that they do not allow you to export the online address books making portability very tedious. I prefer owning my own domain name which I call my permanent email address. I will always have this email address as long as I renew this domain name every year. The cost of registering a domain name varies from $4 to $8 per year for most common ones. This is a small price to pay for the advantages it brings you. The one minor disadvantage of owning your own domain name is that you need to manage it yourself, or have someone do it for you. This in my opinion is far outweighed by the advantages mentioned above. Step #2: Create Private Email Adresses A private email address is one that nobody but your inner circle knows about. Every person that you give your personal email address to is someone that you trust and want to receive email from. Setup one private email address for every person who is going to need to receive messages. This could be you and 5 other members of your family or 12 employees that work for you. This part is quite straightforward, you simply login to your email control panel and create new accounts for each email address that is going to be used to receive email. Step #3: Create Public Email Addresses As Aliases A public email address is generally known to the public. It can be specific like andyw@andywilliams.com or generic like receptionist@andywilliams.com. A public email address is created as an email alias. An email alias is not a real email address, but an address that gets redirected to a real email address. For example, you setup receptionist@andywilliams.com as an alias that redirects to mary@andywilliams.com. Whenever some sends an email to receptionist@andywilliams.com, it will end up in Mary's inbox. If you change receptionists, you simple modify the redirect for a very elegant solution. You can then publish this public email address on a website, in a brochure, on print advertising, business cards etc. without giving away your personal email address and without having to make much changes if Mary leaves and a new receptionist is hired. This is a huge benefit and maintains your privacy as well as those of others you have created email adresses for. How does this help with spam, you ask? By using email aliases in a smart fashion, you could very easily shut down any spam that starts coming in. Let's examine how this can be done. Step #4: Setup the Default or Catch-all Email Address Your email control panel will have something called a "default address" or it is also sometimes called a "catch-all address". This is a valid email address that all unresolved emails go to. If you set this up to be your personal email address for example, then you will receive all emails that are addressed to "anything"@andywilliams.com, this includes sales@andywilliams.com, joe@andywilliams.com, andrew@andywilliams.com etc. Herein lies the secret to combat spam. Step #5: Create Specific Named Public Email Addresses As And When Required When you are forced to register on a website where you want to get some information from, you are usually asked for a valid email address. Well guess what, you now have an unlimited supply of valid email adresses. I usually use a specific format when registering at websites - it is "websitename"@andywilliams.com. So if I am registering at a website called www.get-rich-quick.com, I would use the address get-rich-quick@andywilliams.com as my valid email address. When the site sends me an email, it gets redirected to my personal email or whatever the default or catch-all address is. Step #6: Send Spam Back To Where It Came From, If Possible Here comes the real bonus, if you subsequently start receiving spam addressed to none other than get-rich-quick@andywilliams.com, you simple create an email alias for get-rich-quick@andywilliams.com and redirect the email back to exactly where it came from, for example georg-bush@get-rick-quick.com. You will then never get another email from anyone using that email address ever again. This is cool and is my favourite part. Bear in mind that spammers usually send email from an address that is not their own, so if you see an address like noreply@get-rick-quick.com, then you would redirect it somewhere else, for example a Hotmail address that you setup just for redirection purposes. Please exercise some discretion here because spammers often use the email addresses of real people and we don't want these innocent people getting redirected email. Step #7: Be Diligent In The Ongoing Management Of Your Domain If you do this diligently for each website where you register by identifying the website name, you will very quickly know which websites are selling email addresses and which ones honor their promise not to share your information. ALl this while, nobody by your personal inner circle knows your private email address. A real-life example in my case: I use a specific email alias for my Paypal account which nobody but Paypal knows. I have never ever received spam on this address, but I have received hundreds of spam messages on other email aliases that I have created. All of these emails supposedly come from Paypal and address me as "Dear Valued Paypal Member" or something similar, warning me that my account is going to be closed or suspended unless I click on their link and update my credit card information. I hope that I have given you some food for thought on how to manage the ever growing spam problem by protecting yourself by taking some initiative and getting your own domain name. The added benefit is that you now have a permanent email address no matter where you choose to live or which ISP you use to connect to the internet. There are many other ways to fight spam which I will perhaps address future articles.